From the acquisition of IndexTools, Yahoo! Web Analytics is born!
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.
Powerful.
Yahoo! Web Analytics is a powerful, enterprise-class analytics solution that can serve the most complex and high traffic websites, by adding a simple tracking code to your web pages. Included are a host of standard reports and capabilities for creating custom-designed reports; each report is a departure point that lets you drill down for details, to look at trends, visitor paths, and individual visits and transactions.
Flexible.
Yahoo! Web Analytics is designed to make it easy for you to answer your specific business questions. With features like drag & drop data filters, custom report wizards, and our segmentation selector, you can easily apply or remove filters to view the performance or characteristics of specific types of products, visitors and web pages. Create custom alerts and customize your dashboard with the gauges, metrics and benchmarks that make sense for your business.
Real-Time.
Get detailed reporting within minutes after an action occurs on your website. Quickly identify dips in key site metrics or monitor the performance of new content. Seeing the impact of website and marketing changes immediately makes it much easier to optimize them. Yahoo! Web Analytics also maintains historical data so you can go back at any time to review old data for new insight, or compare the present to the past without any changes to your page tags.
What can Yahoo! Web Analytics do for you?
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Small Business
Yahoo!'s hosted ecommerce customers can now get real-time, enterprise level data about their online store, product offering and marketing to help them increase sales and revenue. -
Custom Microsites
Yahoo! is making it easier for advertisers using our custom-built websites to track and understand visitor engagement and online branding.Coming Soon -
Developers
As part of the Yahoo! Open Strategy (YOS), developers using APIs will get analytics-enhanced reporting to better understand usage and engagement with their applications on Yahoo!Coming Soon