IndexTools in the News
The importance of Web Analytics
February 27, 2008 - Webmaster Radio interview with Dennis R. Mortensen at Search Marketing Expo, Santa Clara

Interview with Dennis R. Mortensen, COO of IndexTools on www.resoner.nu
November 29, 2007 - "I think that Web Analytics and any accompanying online marketing optimization tools have become business critical - to a degree where there is little room for a mid-range analytics offer, from a technology point of view."

Web Analytics: Top Client Pains
August 5, 2007 - A study about the most common client pains in Web Analytics and how to best solve them.

Travel planner dohop.com adopts IndexTools to monitor site traffic
August 1, 2007 - Dohop.com, an award-winning travel website that allows users to search and compare cheap flights, has become the latest client of Nordic eMarketing to take up IndexTools for its web analytics solution.

Reporting on the number of RSS Subscribers
July 5, 2007 - Tracking RSS subscribers in a standard web analytics tool- Dennis R. Mortensen's Web Analytics & Affiliate Marketing blog

Web Analytics in Europe
June 29, 2007 - Lars Johannson's interview with six European web analytics experts

What makes IndexTools unique?
May 29, 2007- Lars Johansson's interview with Dennis R. Mortensen, COO of IndexTools "I strongly believe that we have a unique position in the market with our ability to provide an easy to use, highly scalable, enterprise analytics platform for a fraction of the cost of my 4 US competitors."

"Web Analytics for enterprises is more about Business Intelligence than about reporting"
March 9, 2007- Eric Enge's interview with Dennis R. Mortensen, COO of IndexTools about web analytics, the role of the web analysts, interpretation of click frauds, and challenges on web analytics industry in 2007. Listen to the podcast.

Why Traffic and Analytics Matter to Media Buyers
ClickZ News - New York, NY (December 6 2005) ... Dennis Mortensen, COO of the Web analytics company Indextools,
says, "The dirty secret of the Web analytics industry is that 80 percent of customers only use ...

Blogs Erupt Over Googles Gaffle
(December 6, 2005) For customers curious how Google Analytics compares to main stream pay providers, we have
asked Charlie Holbech from IndexTools. "Real time data, email reports, API, advanced segmentation, custom
reporting, multi-engine ROI tracking are all missing for Google Analytics first feature set."