| Executive Dashboards |
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Feature
Summarize the most significant KPIs for your paid
search activity in an intuitive dashboard.
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Benefit
Take control of your online campaigns, set goals,
track progress and identify critical points based
upon the key performance indicators of your individual dashboard.
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| Custom Reporting |
|
Feature
Customize the standard Bid Reports with the
drag-and-drop interface. Bookmark the report for future use.
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Benefit
Examine your paid search results from different points
of view, according to your unique business requirements.
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| Set CPA-based Strategy |
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Feature
Bid based on Cost per Action and keep the cost of
attaining conversions on your site below a certain level.
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Benefit
Obtain more control on your marketing spend; prioritize your
actions according to its contribution to your business goals.
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| Set Week/Day Parting Strategy |
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Feature
Set up a strategy which aligns your PPC spend with your business hours.
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Benefit
Concentrate on the most valuable business hours,
avoid worthless, unnecessary marketing spend.
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| Assign Strategy |
|
Feature
Assign different bid strategies to individual
keywords or groups of keywords.
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Benefit
Easily manage your bids by using the strategy which best
suits the keyword and realize higher return on paid search marketing investment.
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| Change CPC |
|
Feature
Easily change the max CPC
without leaving the IndexTools interface.
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Benefit
Work on and optimize your online performance in a single,
well-known application.
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| Add Alert |
|
Feature
Schedule customized email alerts for you and your team,
based on the performance of your paid search campaigns.
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Benefit
Monitor daily, weekly or monthly your key marketing metrics,
and get an email alert based on the predefined thresholds
in order to make the necessary changes in time.
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